Technology as an aid in mother’s day sales

That Mother’s Day is one of the key dates for retail businesses is nothing new. But even in these periods of economic instability, this event will continue to be highlighted.

It is expected is that the average volume of sales decreases this year, but the amount of businesses still be significant. Therefore, the time is favorable to put strategies in place that can assist retailers in the long term, ensuring solid sales and customer loyalty.

A store with an efficient management software can make the difference on Mother’s day. That is because, on that account, planning can be conducted based on customers’ demands given by Management Reports to provide quick decision making.

Below is a list of some tools that can help retailers to add insights into sales, on Mother’s day or on any other dates:

CRM: How to start getting to know the client better? Starting a long-term relationship with consumers and create commercial and promotional strategies in an increasingly competitive market are retailers’ main challenges. So, understanding consumer behavior is very important to create effective campaigns.

The use of tools such as CRM helps retailers better understand which products he/she can offer, as well as segmenting the recipients for a more effective marketing. All this is done to attract new customers and retain current ones.

Gift Card/Coupons: A platform with suitable resources used to managing promotional events in specific periods of the year, for instance, promotional coupons, gift cards, and discount vouchers, may help retailers to implement sales strategies.

For special holidays, the tools that meet these demands help retailers to have a purchase alternative to offer to consumers. In the event of gift certificates, the customer comes to the store to exchange products and can choose to buy new products and increase average volume of sale. Discount vouchers, in turn, previously distributed will attract consumers to the store in various events.

Customer retention: Those platforms with solid and acknowledged Loyalty programs may streamline promotions management and quick decision-making. The use Loyalty programs resources to offer certain products during special holidays help attract customs to the store in order to buy these products. For instance: Using scoring programs, retailers can inform how many points the customer will earn on purchases and even intensify the offer by showing them what they can claim after accumulating a certain number of points. In addition, these programs can be used as advertising or marketing tools for the store throughout the year.