how to minimize the effect of the crisis in your store with integrated management information

According to the Brazilian Textile and Apparel Industry Association (Abit), the clothing retail should recede 4.8% this year – representing an average 6.15 billion pieces less. Although the number is negative, the segment is gradually giving signs of recovery, as in 2015, the sector shrank 8%.

Much of this result is due to the impact of the economic crisis, which has raised the unemployment rate and therefore increased the rate of default.

But it is time to react. Waiting for the bad times to pass is not a good solution. After all, it is indeed possible to turn around and seek innovative and differentiated ways to cash in again.

End-to-end control

The first step in doing this is to have more control over what happens in your business. When we talk of the fashion industry, many network managers and franchise still care only about the sell-in process, ie, when the sale is made to the indirect channel.

However, managing end-to-end information and preferably in real time is critical to optimize management and for best operating results.

Knowing, for example, what the consumer preferences are, their buying behavior, if they prefer to search for the item in the digital environment and to buy in-store, or if they purchase in e-commerce but would rather withdraw the merchandise in person, or yet having the opportunity to discover which items have more output from each unit are very rich data to generate important insights for the business.

How can technology help

Linx recently launched the Linx Analytics app, geared toward the fashion and accessories segment, which allows retailers to manage their stores, franchises or networks through smartphones or tablets – essential software for retail to support increased sales.

With this system for retail you can monitor, in real time, sales, product performance (better margin, best-selling, most traded products), performance of vendors, among other indicators. Entirely in the cloud, the application streamlines the management and monitoring of business that can be done from anywhere. The app is available to run on IOS and Android operating systems, besides computer via browser.

The great advantage of the Linx software for retail is the collaboration between operation and strategy. You can share information in real time with other stores, passing tips and best practices to improve results. The solution offers similar features to those of a social network, which facilitate communication and promote growth. Managers can identify problems and insights very quickly, reducing damage and boosting sales.

Click here and get more information about our solutions for the fashion segment. We are available to help you increase your sales.