To improve the performance of the shop in an increasingly competitive market, the owner needs to be aware of every new favorable event. In many cases, the details make all the difference.
The checkout, for example, is an important space for those who wish to increase the average ticket exploit. But the most efficient use depends on how the retailer works the opportunity. Clutter products randomly with no criteria and organization is not the best way.
When it comes to pharmacy checkout sale, for example, the choice of the mix and the correct exposure define the result. To choose an accurate portfolio, it should be taken into account that these products are not the targets of the store and are not recurrently needed. Therefore, the items most likely to be bought by impulse are more common in this area.
Impulse-purchased products are over-the-counter products that are often remembered on the way out. For example, analgesic and small products for the famous “first-aid kits”. Another common option is candies, chewing gum, cereal bars and treats, which are very profitable items.
The pharmacy must use very well the areas intended for the sale of products that customers do not intend to buy. Even if some products are not very profitable, it is good to merge them with larger margin items, in order to have an attractive space.
You can also choose a mix of products that are easy for the cashiers to offer customers. For example, if there are high-protein cereal bars in the checkout, it is possible to recommend the product for customers wearing a gym outfit.
Once the products were carefully chosen and the technique used in checkout established, it is time to direct all efforts in this space to a proper planning, and not only randomly insert the products on the shelves.
The use of adequate equipment for the display of products also makes all the difference, with pieces beautifully designed exposing the products in the most attractive way, but with no harm to the customer service.
The offer of promotional kits, such as “take 3 pay 2” or “buy-light”, has very good results, especially in checkouts areas, as they have a very strong appeal. And, in this case, it is important to watch out not to use a very aggressive communication, thus not polluting the image and the visual contact of the product in the rest of the stores.
Check the complete article in the Guia da Farmácia.